Doozers Style Guide
The animated preschool series Doozers, a Hulu Original, focuses on four Doozer kids, a team of best friends who live in Doozer Creek, a community that is a wonderful blending of the fantastical, modern, and eco-friendly. Dubbed the "Pod Squad,” Spike, Molly Bolt, Flex, and Daisy Wheel love to design, create, and innovate.
Style Guide Overiew
Style Guide Elements:
LOGOS
COLOR PALLETE
PACKAGING
CHARACTER GALLERY
ILLUSTRATIONS
ICONS
PATTERNS
In Use
The style guide is currently in use by:
content providers
broadcasters
licensees
app developers
marketing & p.r.
Process
For the DOOZERS style guide, I worked with the production group at DHX Media to oversee the CG renders that comprise the Character Gallery, Environment Gallery, Prop Gallery, and Reference sections of the style guide. I then pulled together a small team of freelance illustrators to create Characters, Illustrations, Icons, and Patterns. Lastly, our in-house design department polished the branding elements by completing Logos, Color Palettes, Typeface selections, and Packaging.
Logos
Halloween Variation
Winter Holiday Variation
Color Palette
Packaging
Character Gallery
Illustrations
Icons
Patterns
Marketing Imagery
Key art for online platforms such as Hulu.com and the Itunes App Store
Key art meeting Hulu's UI specifications.
Itunes Store Featured App Imagery meeting Apple's UI specifications
General Cover Art
Style Guide Website
Private website for business use by partners and licensees.
Brand Website
Responsive website for the general public.
2015 CynopsisKids !magination Award: Brand Website Honorable Mention
Valentines
ART DIRECTION: Maryanne Pittman
GRAPHIC DESIGN: Maryanne Pittman, Justin Hilden, Leslie Strock
CG RENDERS: DHX Media
ILLUSTRATION: Maryanne Pittman, Jim Valeri, Justin Hilden
WEB DESIGN: Maryanne Pittman, Justin Hilden
WEB DEVELOPMENT (DOOZERS STYLE GUIDE): Maryanne Pittman, Glenn Pittman, Leslie Strock
WEB DEVELOPMENT & PRODUCTION (DOOZERS.COM): Maryanne Pittman, Anna Jordan-Douglass, DHX Media
™ & © The Jim Henson Company.